Introducing: The Lakes and Prairies Rep Collective

Written By Guest User

From Press Release:

We are excited to announce the formation of The Lakes and Prairies Rep Collective, a strategic collaboration between Round Lake Sales, Gerten Outdoors, and Rick Thompson. This new partnership aims to enhance service offerings to our vendors and retail partners across multiple states.

Expanded Service Reach

Serving retailers and brands in the following states: IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI, the Lakes and Prairies Rep Collective will now have a larger, more unified presence to better meet the diverse needs of our clients.

Exciting Spring Showings and New Showroom Space

This Spring, we’ll be showcasing our collective brands in the same space for five days at the MPRO Show at the RiverCentre in St. Paul, bringing together a robust selection of products and services. We will also be attending the GOA and Switchback shows.

Additionally, we are thrilled to announce the development of a unified showroom space at the Minneapolis Mart, located in Room B150. This new space will streamline operations and enhance the experience for both brands and retailers.

Leadership and Key Personnel

The Lakes and Prairies Rep Collective will be led by:

  • Ben Kiffmeyer

  • Rick Thompson

  • Paul Gerten

In addition to the leadership team, the following individuals will head specific brand categories:

  • Allie Ng and Julia Toepler will lead the apparel brands.

  • Paul Jensen will continue to manage the equipment brands.

  • Greg Martin, our esteemed Tech Rep, will continue to tour the territory and

    provide expert support.

Benefits for Retailers:

  • Increased points of contact, leading to stronger relationships.

  • Enhanced business analytics to drive smarter decisions.

  • A broader product assortment to meet consumer demands.

  • Greater capacity for experiential staff education, ensuring your team is well-informed.

Benefits for Brands:

  • Improved speed and growth in market segments.

  • Enhanced brand presence in stores and at events.

  • A stronger team with more experience and boots on the ground.

With over 100 years of combined outdoor industry experience, we are excited to bring our collective expertise to help both brands and retailers achieve success in the upcoming seasons.

We look forward to seeing you as we kick off the Spring 2026 selling season. If you have any questions or need further information, please don’t hesitate to contact us.


Guest User
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