About us

The Lakes and Prairies Rep Collective represents a powerful alliance among Round Lake Sales, Gerten Outdoors, and Rick Thompson. Our strategic partnership ensures unmatched support, innovation, and expertise for brands and retailers across IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, and WI. We build stronger relationships through enhanced analytics, expanded product offerings, and hands-on educational experiences.

And our dedicated team delivers personalized service, making sure our partners thrive in a competitive market.